Incredibly successful strategy of recent times is influencer marketing, also known as influencer marketing , which has managed to become a great ally for many brands looking to reach their target audience. The overcrowding of this b2c email list environment is such that it gave way to the emergence of an innovative element, which properly marked a difference. These are b2c email list opinion leaders, also known as kols or key opinion leaders. It has been proven that the success of a brand does not depend exclusively on the quality of the product or the service provided, but on the marketing strategy behind it. Therefore, those companies that do not make use of these digital media could be totally forgotten.
This new leader is so outstanding because his opinion is supported by the fact that he is a professional who has a recognized track record, which allows him to speak with substance on a subject, holding a prestige that would greatly favor b2c email list a brand b2c email listthrough strategies digital. In this post we are going to explain what a key opinion leader is and why it represents a fundamental element, both for your marketing strategy and for the growth of your brand and the b2c email list company. What is a key opinion leader or kol? A key opinion leader or kol refers to a small group that specializes in a specific area of interest, becoming experts on certain topics.
For this reason, they are also called micro-influencers, since they enjoy a high degree of trust expressed by a more specific b2c email list audience. [tweet « a key opinion leader refers to a small group that specializes in a specific area of interest, b2c email list becoming experts on certain topics. «] the kols, despite managing a smaller audience, have really proven to be a particularly powerful strategy, because they get to establish a closer, more direct and loyal relationship . These characteristics have allowed him to intervene in the preferences and opinions of his audience.