When using multiple mobile devices 1 in 2 consumers say using multiple devices makes them buy more Tags purchases mobile consumers trends read later favorite The union of 2 market leaders We generate value through data solutions: validation, enrichment, analysis and activation 63% of shoppers use multiple devices to complete their purchases. This is revealed by the results of the study carried out by Google and Nielsen that collects data from the last Christmas campaign. Within the study, it should be noted that 2 out of 3 interviewees (67%) recognized that using several devices made the entire shopping process easier for them, and 50% stated that being able to make purchases on several devices made them buy more often. .
These results are in line with a study by PricewaterhouseCoopers, which found that 56% of US consumers had spent more at their favorite merchants since they were Gmail Email List able to shop through multiple channels. Thus, the Google study shows an important correlation between the number of devices used to buy and the variety of purchases. Those consumers who only use a single device bought an average of objects of 6 different types or classes. Having a second device meant that the variety of objects reached 8, and up to 9 when the number of devices grew to 3. The study also shows how, in the last shopping season, users were increasingly dependent on their little digital companions, with 65% using them more intensely.
Among the most popular tools and uses used by Smartphone owners, the following were cited: business search engine (71%), shopping applications (65%) and mobile discount coupons (51%).ads By Writing News ADVERTISING INVESTMENT Feb 26, 2013 Advertisers will increase their social media advertising budgets Tags investment advertising social media social networks read later favorites 0 ads udima.es UDIMA, Distance University of Madrid Study degrees, official master's degrees online or the doctorate at a distance. The best option to study online. Close to 2/3 (64%) of marketing executives interviewed in a study carried out by Vizu, a Nielsen group company, plan to increase their investment in advertising on social networks this year, with only a marginal 2% which will reduce spending Most of those who plan to increase their advertising spending will do so by percentages below 10%.