In the Internet age, with the rise of WeChat, Weibo, Douyin, Station bulk sms service B, and Xiaohongshu, we will find that any social platform is full of various content marketing, even Taobao's popular anchors Wei Ya and Li Jiaqi are constantly Mining branded content. No wonder there are many KOLs in the marketing world shouting: This is the best content marketing era. So the question is, in bulk sms service this best era, how to do content marketing to stand out? And really impress users? The author has sorted out his experience in content marketing in the past ten years, sorted out nine architectural models, and shared it with you who are reading this article. 1. The concept of tree The first step in content marketing is to
Decide on a strategy and clarify the conceptual differences in bulk sms service order to make differentiated content. We can dig from the different patterns, and it is best to dig according to the advantages of the product itself (this is the best policy). It can also be found from the standard, such as large quantity and high efficiency (this is the middle policy). If it is compared from an bulk sms service immeasurable virtual direction, such as adjectives such as the best and the most beautiful, it is the last resort, and this strategy is not recommended. 5) Impressions (impressions are often more important than who you are) For example: red bean light goose down - light, so light that you have no pressure in your life 2. Set IP After the concept is clear,
IP settings should be made according to product bulk sms service characteristics or corporate personality, and "represent who I am in a concrete way." To respect the principle that everything can be IP, you can start from the following directions: Brand categories: Logo (such as: Nike), slogan bulk sms service (such as Keep: self-discipline is freedom), theme color (such as Hermes: orange), mascot (such as Tmall, Suning Lion, Ctrip Dolphin) Characters: Boss (such as Gree: Dong Mingzhu), employees (such as Ele.me food delivery staff, Jingdong delivery staff) Product category: company name (such as "what you said is right", "call a duck"), product (such as Xiaomi mobile phone), content (such as Durex)