Tags marketing strategy read later favorites 0 N There often comes a time when certain companies ask themselves a question: do we need a marketing strategy ? The answer is very simple. Only NO! What we need is strategy. Strategy in the broadest sense of the word, as what will guide the steps of our organization and marketing will be part of the company's global strategy. The strategy based on the primary analysis, that is, from the analysis of the most important points of the organization itself - let's not make the typical mistakes of "we need a campaign, or, we are going to make an advertisement or a website" -because any action without a common guide that brings together all the actions towards a common goal inevitably leads us to not making the action as profitable as we expect.
A good strategy encompasses all the areas of any company and focuses them towards the common objective , yes, once the analysis of all the internal and external elements has been carried out, we will specifically enter the marketing area, and that is where we should follow Canadian Hospitals Email List the following Steps: Define our objectives: what we want to achieve and as part of what everything (growth, communication, identity, brand, customer objectives, etc.). Define those variables or tactics that will help us achieve them. Propose the concrete actions that will put our tactic into practice. The marketing strategy seeks the optimal way to meet existing needs and satisfy them . The marketing strategy affects all aspects of the organization, it is fundamentally about creating value in the way of approaching the market, value both for customers and for the organization itself.
This way of focusing the strategy will be the one that will make us achieve the primary objectives of all companies, mainly those of obtaining growth that will increase our sales. Therefore, if we now return to the initial question, the answer will vary, - do we need a marketing strategy ? Clearly YES, but as part of a whole that allows us to grow as a company. Strategyads By Writing News COMPANIES Feb 27, 2013 Marketing directors optimistic about the evolution of investment in social media Tags investment social media marketing read later favorites Royal Communication Marketing and Communication Agency. 15 years innovating for brands According to a study conducted by Duke University's Fuqua School of Business, which has just been released, CMOs are optimistic about the evolution of social media spending within their budgets.