56% of people who see ads with retargeting experience them negatively. If the objective is to create positive affective bonds with our clients... this path is not correct. 2. Video continues to dominate . And not just on YouTube. In 2020, about 8 billion videos were viewed per day, and more than 500 million people did so from Facebook. To this you must add the worldwide success of TikTok among young people. And keep in mind that videos have more interactions than any other publication. 3. Facebook loses future strength . Although the ads on this network have generated more impressions in 2020 and their cost has dropped, the danger lies in the gradual abandonment of the members of Generation Z.
Of them, 90% enter YouTube weekly; but only 36% do it on Facebook. The generational change is in danger. 4. New formats . GIFs and podcasts continue to gain ground . Watch out for the latter, because around 100 million Americans listen to at least one podcast a month! 5. Quarter and half web content . Did you know that 70% of the content published on a Clinics Email List website is not read by users? Therefore, as important as creating new content is improving the existing one. Now, remember that Google algorithms do consider all of your content and often rank you organically for it. 6. Brands in the networks . Users follow brands to expand information about their products or for entertainment.
When they receive poor attention or encounter irrelevant content, they immediately tune out. And it will be difficult for them to return. [ctt template=”3″ link=”9mplI” via=”yes” ]90% of Gen Z members go to YouTube weekly, but only 36% go to Facebook[/ctt] Marketing trends and strategies for 2021 We are going to take advantage of this article to outline some initial guidelines for marketing work for the coming year. It is not about following them all to the letter, but it is about reflecting on them and being inspired when making future decisions: 1. Content marketing will continue to succeed .