The debate was moderated by Sergio Martín , a journalist employee data from RTVE; Maja López , dream manager and communication expert; and Javier Piedrahita , CEO and Founder of MarketingDirecto.com. During this episode of La Neche MD, Sergio employee data Martín posed several questions to the attendees: What is the role of creativity? Is it going to help us in the recovery after the COVID-19 crisis? What messages do brands have to send? What do agencies have to do to survive? In his introduction, Maja López made reference to the words of Toni Segar , one of the great employee data advertising references, during his recent talk at the University of Neerja.
"Advertising lives in an unstable balance between employee data the poetic part of the message and the need to measure the results for the client," said the creative, who believes that "there is no better time than now to work in advertising . " “I am an advocate for employee data creativity and it will help the industry get out of this,” he said. "Almost everyone has technology and what can differentiate us is creativity , ideas, innovation, differentiating ourselves, empathizing with the consumer through creativity," said Javier Piedrahita. According to José Luis Este, "many people now think that employee data creativity is not so important and that the data part has become important."
"I want to remember that in 1950, when behavioral employee data psychology and statistics began to advance, a man said 'advertisers should base their work on data and statistics instead of jumping around with creativity. This gentleman was Marion employee data Harper Jr, president of McCann Erickson." For Este, «creativity will always be the engine of this business» . "It surprises me when creativity is trivialized so much and it seems to me that it would be terrible to limit it simply to the advertising environment ," said Germán Silva. "In the end, what has been the transformation employee data engine of any business has always been innovation, creativity," he added. "