After tens of billions of subsidies, where is the next track for e-commerce? Live streaming, special edition or membership e-commerce, just like a thousand readers will see a thousand Hamlets, the same question will also produce different answers. For me, it's C2M. Taobao wants special database to focus on building 10 digital industrial belt clusters with an output value of over 10 billion across the country. JD.com hopes to empower 100,000 factory-based merchants with C2M capabilities.
Helping 1,000 factories to build an e-commerce platform for explosive products in the C2M model. Even the newly developed "fourth pole of e-commerce" such as Kuaishou has been struggling with the industrial belt since last year, and it is necessary to special database build 100 high-quality industrial belt bases across the country. Even Meituan, after taking off the "shopping channel", will return to the battlefield with "tuan good goods" after four years.
If it is said that Meituan does wine tours and taxis to add "live" and "travel" after "eat, drink and play", their coveting of physical e-commerce also cannot escape this logic. Everything is for the purpose of creating A super brand that includes "food, drink and entertainment", "food, clothing, housing and transportation". 01 Recently, the Meituan APP officially upgraded the special database entrance of “Tuanhaohuo”, moving it from the hidden life service category to the first screen of the homepage, alongside core services such as takeaway, hotel, taxi, and movies. At the same time, Meituan also changed the “Discovery” column at the bottom of the APP directly to “Tuanhao Goods”.